Fulfill the Japanese Subway Cars That Have Lightsabers Placed in Them

Apparently it absolutely was unofficially 'Star Wars' week at Moviefone. It is not something we planned for -- it really type of happened. First, Daniel Radcliffe recognized not to seeing 'Star Wars,' then there has been people crayons exactly the same shape as 'Star Wars' figures and finally, the 'Star Wars' Blu-ray set global sales records. Now, we've Japanese subway cars with lightsabers. To help market the release in the new Blu-ray box set, Lucasfilm has adorned subway handles in Japan with lightsaber graphics (photo below). It's a pretty sweet idea for just about any marketing campaign, but, since the folks at OhGizmo! explain, it is not nearly as ambitious as turning the BT Tower london in to a giant lightsaber, which was done late the other day. [via OhGizmo!]